
Parents choose commercial-free kids’ TV
Fewer children are watching traditional children’s television, such as Saturday morning cartoons, writes Rob Toledo in Exstreamist. “More kids than ever are using streaming services like Netflix for their entertainment, with a ‘for kids’ section, and zero commercials.” So what does this mean for the advertising industry? Children in “Netflix-only” homes are spared 230 hours of commercials a year compared to traditional viewership homes. According to the National Institute of