More urban students are choosing charter schools, according to a new National Alliance for Public Charter Schools report. In seven school districts, 30 percent of public school students are enrolled in charter schools; in 25 districts, 20 percent are in charters and at least 10 percent are attending charters in 110 districts.
New Orleans is the number one charter city: 76 percent of students enrolled in charter schools in 2011-12,, up from 70 percent the year before. Also in the 30+ percent range are Detroit, Washington D.C., Kansas City (Missouri), Flint, Gary, and St. Louis.
Nationwide, charter schools enroll more than two million students with an increase of 200,000 students in 2011-12.
Georgians voted to expand charter schools in the November election. Now Superintendent John Barge plans to “brand” public schools in marketing campaign titled “Georgia’s Future. Now!” reports Education Week.
“A lot of folks don’t know the good things going on because we historically don’t do a good job telling them about it,” Barge said.
The effort . . . includes old-fashioned outreach: printed literature, knickknacks with a logo, a speaker’s bureau of teachers to address community groups. If enough private money is raised, it also will feature a Web TV comedy series — with hopes of the show being broadcast on Georgia Public Television — titled “Modern Teacher.” Styled after the television series “Modern Family,” it depicts life in a Georgia school.
Competition is healthy, but I doubt knickknacks will be effective with Georgians. The comedy series is a creative idea, but these things require very good writing.