Emmet, our everyman mini-fig, lives in a world where Everything is Awesome, even drinking overpriced coffee. Yet he discovers an underground resistance.
In this seeming utopia, people’s individuality exists within a very narrow framework; namely the instruction book. This book, a Lego instruction manual, clearly and vividly, through the use of simple pictograms, lays out out the required steps necessary to live a good and productive life as a citizen. Deviation from the instruction booklet is illegal.
The society is presided over by President Business, a charismatic politician and owner of the only business in the Lego world. In our LegoTopia, it turns out that the corporation and the government are, in fact, one in the same.
The creative but quarrelsome “master builders” need to unite to fight for freedom.