Kick your kids out of the house, suggests Ed Driscoll on Instapundit.
In Nature Valley’s ad, grandparents and parents remember tobogganing, fishing, planting, building forts and just heading out to play with friends, notes Lenore Skenazy on Free-Range Kids. The kids love video games and texting.
In just one generation, it has become almost bizarre to see kids heading out to find fun on their own outside. That’s why people call 911 when the see a child in the park. It’s like spotting a tapir escaped from the zoo. Kudos to Nature Valley for encouraging kids to get outside!
But a commenter named Marcie observes a key difference. The parents and grandparents remember playing alone or with other kids. When the ad shows kids going outside, adults are present. “It pretty much says that outdoor play is necessary but must be supervised and lead by an adult.”
Unsupervised play is the key, concludes Skenazy. “Parents have to realize it is the super-vitamin kids need. And kids need to see that the outdoors is their . . . videogame, another world they can escape to — with or without a granola bar in their pocket.”