The survey has been given every year since 1971. Students today are more likely to rate every objective as “very important,” Rampell writes. “Entitled millennials just expect colleges to do everything for them!”
But the biggest jumps, in percentage-point terms, were for the share saying they went to college to “make more money” (44.5 percent in 1971, versus 72.8 percent in 2014; an increase of 28.3 percentage points that was mostly gained in the earlier years of the survey) . . .
Women are more likely than men to cite intellectual curiosity, notes Rampell.