Can parents get along? Similac’s new ad on the “Sisterhood of Motherhood” shows a playground brawl with “strollers versus baby slings, breast-fed versus formula-fed, stay-at-home versus working mom, plus yoga moms, lesbian moms and stay-at-home dads,” reports AdWeek.
But when one of those stroller moms (who don’t care about bonding and cuddling with their baby, so they push their child away from them in a stroller instead of wearing them in a wholesome fashion) steps off to step up to the fight, the stroller goes tumbling down the hill. And all the parents go tumbling after.
It’s proving to be controversial.