Diesel’s BE STUPID campaign is stupid, writes James Lileks on The Bleat.
According to the ad campaign, “stupidity is really what the square world calls creativity, risk-taking, imagination, and a refusal to live by the timorous precepts that constrain people who don’t wear Diesel.”
Take that, SMART! You don’t even TRY to put your head in a mailbox. Ha ha stupid SMART with your understanding of volume and vertebrae stress.
What’s stupid? Paying $285 for jeans, Lileks answers.