Detroit schools — district-run, charter and suburban — are competing for a “dwindling poool of students,” reports Bloomberg News. ”The prize is the $7,200 in state funding that follows each student in the bankrupt city.”
Detroit Public Schools has turned a closet into a “war room” for attracting students after losing about two-thirds of its enrollment during the past decade. Charters advertise smaller classes and tablet computers or gift cards to woo children. A state authority that took over low-performing schools is fishing for pupils, as are suburbs whose enrollment is declining, too.
Detroit Public Schools enrolled 80 percent of the city’s children a decade ago. Now only 42 percent attend district schools, which post abysmally low test scores and a high dropout rate. Another 42 percent go to charters, 9 percent attend schools in nearby suburbs and 7 percent are enrolled at schools run by a state agency created to take over low-performing schools.
Middle-class parents are fleeing Detroit: The city lost 25 percent of its population between 2000 and 2010, while the number of children ages 5 to 9 dropped by 47 percent.
Charters are advertising on radio and television. They attracted Chanel Kitchen, 16. She left a city high school last year where there were 42 children in a Spanish class for a charter with about 14.
Detroit Public Schools, which has closed more than half its buildings, is advertising its new, improved offerings.
That includes music and arts offerings and schools combined with social-service centers, such as at Marcus Garvey Academy on the east side. Besides instruction for elementary students, it offers a health clinic, pool, food bank and a parent resource office with computers and classes such as one last week on household poisons.
“You’ve got one-stop shopping,” said Principal James Hearn.
The competition for market share is “disgusting,” said Sharlonda Buckman, chief executive of the Detroit Parent Network, a nonprofit offering development programs. Nobody is managing the education market, she complained.
The Detroit Future City recovery plan calls for “thriving schools as anchors for neighborhoods,” reports Bloomberg. “Hypercompetition” for children is no help, said Dan Varner, chief executive of Excellent Schools Detroit, a group of education, government, community and philanthropic leaders. He wants the state to regulate the education market.
Competition is forcing schools to offer what parents and students want. Advertising helped Chanel Kitchen find a school with small classes. Would less competition create “thriving” neighborhood schools?