Video-game lobby aims ads at parents

Worried about post-Newtown censorship, the video game lobby will run ads aimed at parents that encourage them to use existing parental controls, reports Roll Call.

Senate Commerce Chairman Jay Rockefeller, D-W.Va., has introduced a bill calling for a study to examine whether violent video games lead to real-world violence.

The industry and its lobby, the Entertainment Software Association, maintain its products do not cause shooting sprees or other violent crimes. But it’s been on the defensive since the National Rifle Association, in opposing proposed gun safety measures, pegged violent video games as a culprit in such mass murders.

Video games have carried ratings since 1994. An  “M” rating “denotes content generally suitable for ages 17 and up that may contain intense violence, blood, gore, sexual content and/or strong language.”

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  1. Sharon H. says:

    Not only do games have ratings listed on them in big letters, but all recent game systems have parental settings as well, where you can limit (with a password) what rating level of game the kids can play. But it’s still very common when I visit video game stores to see parents buying popular M-rated military shooters, and other Mature-rated games, for their junior-high age sons.