Lego goes girly: Is it sexist?

Lego Friends — pitched to pastel-loving, beauty shop-visiting, fashion-designing, cafe-chilling girls — has annoyed feminists, who say it urges girls to obsess about appearance, reports the LA Times.

The new line, whose characters sport slim figures and stylish clothes, will contribute to gender stereotyping that promotes body dissatisfaction in girls, said Carolyn Costin, an eating disorders specialist and founder of the Monte Nido Treatment Center in Malibu.

. . . The toys send girls a message “that being pretty is more important than who you are or what you can do,” Costin said in a statement.

“We heard very clear requests from moms and girls for more details and interior building, a brighter color palette, a more realistic figure, role play opportunities and a story line that they would find interesting,” said Mads Nipper, executive vice president of  the Danish-owned Lego in a statement. Lego Friends isn’t the company’s only girl-friendly product, Nipper said.

About Joanne