Teaching kids how to read ads

To teach children how to read advertising, the Federal Trade Commission’s consumer bureau has created Admongo, where children in grades four through six can get an “ad-ucation” by playing games. From the New York Times:

“Advertising is all around you,” the home page declares in urging youngsters to always ask three questions: “Who is responsible for the ad? What is the ad actually saying? What does the ad want me to do?”

Many schools teach media literacy, “intended to help students analyze various methods of persuasion, among them sponsored messages,” the Times notes.

Admongo will be “nonjudgmental,” says David Vladeck, director of the consumer bureau. It won’t imply “that marketers continuously try to trick consumers into buying things they do not want or need.”

My father was an ad man, so I learned all this at home.

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