The thick-lined drawings of the Earth, a factory and a house, meant to convey the cycle of human consumption, are straightforward and child-friendly. So are the pictures of dark puffs of factory smoke and an outlined skull and crossbones, representing polluting chemicals floating in the air.
. . . “We’ll start with extraction, which is a fancy word for natural resource exploitation, which is a fancy word for trashing the planet,” she says at one point. “What this looks like is we chop down the trees, we blow up mountains to get the metals inside, we use up all the water and we wipe out the animals.”
In Stuff or Nonsense? (great headline), Core Knowledge’s Robert Pondiscio notes that not everyone is a fan. Heritage’s Foundry blog calls the video anti-capitalist propaganda designed to make kids ashamed to be Americans and guilty about buying a toy at Radio Shack.
Update: If you’re worried about environmentalists turning your kid into a nattering eco-nag, Playborhood’s Mike Lanza cites a Cornell study finding environmental education doesn’t change behaviors or attitudes.
On the other hand, the researchers found that actual time spent in “wild” (i.e. non-domesticated) nature does result in significantly increased environmental behaviors and attitudes.
You’ve got to walk the walk — in the woods.