It seems much of education is turning into a PR campaign. The “21st Century Skills” movement seems quite fond of advertising.
Outcome: As a group, work together to reach a decision and to explain the reasons for it.
Example: Working in small groups, encourage and engage other classmates to assist with a group service-learning project. Using digital media, students demonstrate the need to raise the awareness of their classmates on an issue within their community, (e.g., students create a digital poster that persuades classmates to participate in a school fundraising project).
Outcome: Students develop entrepreneurial skills by undertaking a business project.
Example: JA World Wide (Junior Achievement) provides a semester project for middle school students, in which business leaders from the community teach a weekly class, and each student group in the class develops and markets a product.
Students are responsible for setting goals, developing and implementing their plans, monitoring their progress in developing and marketing their product, and modifying as needed.
Outcome: Students create an economic venture that requires the application of economic principles such as supply and demand.
Example: Students work together as a class or in groups to execute a simple business task such as selling a certain amount of a popular snack by a certain date. The activity could be structured competitively or in such a way that various groups are attempting to reach group-based specific sales goals. Students use a range of sales techniques that incorporate forms of technology such as video and web-based promotion. Students could also create a new product or packaging of an existing product and make a competitive pitch to fellow students who decide which product or packaging should be awarded with a “venture capital” type of investment. The activity could be incorporated into a co-curricular school-based venture that has access to some start-up funds.
I don’t understand why kids should be selling snacks instead of studying history.