Sponsored school uniforms

From Neatorama: Kunming, China students are getting ad-bedecked school uniforms.

The stylish orange jackets are covered with the logos of Marlboro, Ferrari, Vodafone and Shell:

The parents were shocked to see that their children now looked like they were part of a Formula One pit crew, but in China there is little the parents can say or do about the situation.

The kids don’t seem to mind the logo placements and even if they did get a little stressed out, they now know which brand of cigarette will help calm their nerves.

What’s China going to be like when they adopt capitalism?

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Comments

  1. Welcome to the Business Roundtable agenda, where every child wears a dollar sign.

    Of course they’ll have to get the laws changed before kids in the US can advertise Malboro, but then again money talks so they shouldn’t have any problems gettin’ ‘er done.

  2. “In Michigan, which like many states counts students only once or twice a year to determine state funding, the Detroit Public Schools went on an all-out blitz before “Count Day” on Sept. 27 to lure kids to class, offering such things as pizza parties, ice-cream socials, and raffles for iPods and laptops, according to newspaper accounts. The schools stood to lose $7,459 for each missing student.”

  3. China has already adopted capitalism. What it has not adopted is democracy.

    Surely the last eight years have shown us that the two are very very different.

  4. I am appalled by the idea of advertising on school uniforms, particularly for such products as cigarettes and fuel. Is nothing off limits these days?!

  5. Can parents be paid to have their chidren tatooed with corporate logos? Maybe they can be paid if they rename their child Henry Ford, John Exxon or General Electric.

  6. In America there would never be cigarette advertising on uniforms. Condoms, perhaps, but never cigarettes.
    But seriously, if it brings down tuition fees, I can see this as a good thing.

  7. I am appalled by the idea of advertising on school uniforms, particularly for such products as cigarettes and fuel.

    Oh, please. Save your appallations for real horror events. Your knee-jerk overreaction to evil corporate logos and cigarettes doth not become thee. If Marlboro wanted to put an ad on the doors of my Pontiac for paying down my loan balance, I’d take them up on it. And in China people still have the freedom to smoke without being demonized.

  8. “If Marlboro wanted to put an ad on the doors of my Pontiac for paying down my loan balance, I’d take them up on it.”

    If they paid off my loans, they could tattoo their logo on my face.