Comments on: Branded at an early age http://www.joannejacobs.com/2007/08/branded-at-an-early-age/ Thinking and Linking by Joanne Jacobs Fri, 10 Feb 2012 04:51:22 +0000 hourly 1 By: Mike http://www.joannejacobs.com/2007/08/branded-at-an-early-age/#comment-35123 Mike Thu, 09 Aug 2007 03:48:03 +0000 http://joannejacobs.com/2007/08/08/branded-at-an-early-age/#comment-35123 <i>That would be texture which certainly affects how we ‘perceive’ the fundamental taste of certain things. However, we’re just talking about the package.</i> Eat good food much? Your analogy doesn't work. That would be texture which certainly affects how we ‘perceive’ the fundamental taste of certain things.
However, we’re just talking about the package.

Eat good food much? Your analogy doesn’t work.

]]> By: DrPezz http://www.joannejacobs.com/2007/08/branded-at-an-early-age/#comment-35122 DrPezz Thu, 09 Aug 2007 03:12:12 +0000 http://joannejacobs.com/2007/08/08/branded-at-an-early-age/#comment-35122 I read in a textbook from college (late 90s) that children see over 10,000 commercials by the time they are seven years old. They are absolutely being molded into consumers of all types, especially for foods which will influence their habits forever. Just hum a jingle and watch the kids finish it for you. I read in a textbook from college (late 90s) that children see over 10,000 commercials by the time they are seven years old. They are absolutely being molded into consumers of all types, especially for foods which will influence their habits forever. Just hum a jingle and watch the kids finish it for you.

]]> By: Nels Nelson http://www.joannejacobs.com/2007/08/branded-at-an-early-age/#comment-35121 Nels Nelson Thu, 09 Aug 2007 00:12:01 +0000 http://joannejacobs.com/2007/08/08/branded-at-an-early-age/#comment-35121 It's too bad the article doesn't include a picture or description of the unmarked wrappers. Kids at this age respond well to bright colors, logos, and things that look, well, "packaged". If the researchers were just handing them food wrapped in brown paper the results might have nothing to do with McDonald's branding. It’s too bad the article doesn’t include a picture or description of the unmarked wrappers. Kids at this age respond well to bright colors, logos, and things that look, well, “packaged”. If the researchers were just handing them food wrapped in brown paper the results might have nothing to do with McDonald’s branding.

]]> By: cesek http://www.joannejacobs.com/2007/08/branded-at-an-early-age/#comment-35120 cesek Wed, 08 Aug 2007 20:11:51 +0000 http://joannejacobs.com/2007/08/08/branded-at-an-early-age/#comment-35120 That would be texture which certainly affects how we 'perceive' the fundamental taste of certain things. However, we're just talking about the package. That would be texture which certainly affects how we ‘perceive’ the fundamental taste of certain things.
However, we’re just talking about the package.

]]> By: Reality Czech http://www.joannejacobs.com/2007/08/branded-at-an-early-age/#comment-35119 Reality Czech Wed, 08 Aug 2007 19:44:45 +0000 http://joannejacobs.com/2007/08/08/branded-at-an-early-age/#comment-35119 Spaghetti and mostacciolli have different mouth feel and absorb different amounts of sauce.  Why wouldn't they taste different? Spaghetti and mostacciolli have different mouth feel and absorb different amounts of sauce.  Why wouldn’t they taste different?

]]> By: david foster http://www.joannejacobs.com/2007/08/branded-at-an-early-age/#comment-35118 david foster Wed, 08 Aug 2007 17:49:20 +0000 http://joannejacobs.com/2007/08/08/branded-at-an-early-age/#comment-35118 It would be interesting to try a variant on this experiment. Take a group of affluent adults. Give them two meals: tell them that the first meal was made by a famous chef and the second is from a local no-name restaurant. Then ask them to compare. I would predict the same results as for the preschoolers. It would be interesting to try a variant on this experiment. Take a group of affluent adults. Give them two meals: tell them that the first meal was made by a famous chef and the second is from a local no-name restaurant. Then ask them to compare.

I would predict the same results as for the preschoolers.

]]> By: cesek http://www.joannejacobs.com/2007/08/branded-at-an-early-age/#comment-35117 cesek Wed, 08 Aug 2007 14:57:44 +0000 http://joannejacobs.com/2007/08/08/branded-at-an-early-age/#comment-35117 The same goes for spaghetti pasta vs. mostacolli pasta. They taste different because they look different. Children are funny that way as every parent knows. Hence, this research isn't surprising at all, especially having been conducted on 3-5 year olds who are at the start of becoming unreasonably finicky as they move into their middle school years. My maternal grandmother's food always tasted better than my paternal grandmother. Why? Because I liked my mom's mom a whole more. Marketing and advertising has long known the malleability of human perception. Are those susceptible just now discovering how this all works? Didn't they recently conduct some research on bottled water with adults as the target group who preferred their tap water in a labelled bottle? Regarding the first statement: My brother, now 46 yrears old, still believes the pastas taste different. Go figure. The same goes for spaghetti pasta vs. mostacolli pasta. They taste different because they look different. Children are funny that way as every parent knows. Hence, this research isn’t surprising at all, especially having been conducted on 3-5 year olds who are at the start of becoming unreasonably finicky as they move into their middle school years.

My maternal grandmother’s food always tasted better than my paternal grandmother. Why? Because I liked my mom’s mom a whole more. Marketing and advertising has long known the malleability of human perception. Are those susceptible just now discovering how this all works? Didn’t they recently conduct some research on bottled water with adults as the target group who preferred their tap water in a labelled bottle?

Regarding the first statement: My brother, now 46 yrears old, still believes the pastas taste different. Go figure.

]]>