Preschoolers prefer food with a McDonald’s label over the same food without a label.
The children were enrolled in Head Start, which means they come from very low-income families. However, nearly all were fast-food connoisseurs.
Just two of the 63 children studied said they’d never eaten at McDonald’s, and about one-third ate there at least weekly.
Fewer than one in four children said the food samples, which were identical except for the wrappers, tasted the same.