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	<title>Comments on: Software meltdown</title>
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	<link>http://www.joannejacobs.com/2007/04/software-meltdown/</link>
	<description>Thinking and Linking by Joanne Jacobs</description>
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		<title>By: Right Wing Nation</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32585</link>
		<dc:creator>Right Wing Nation</dc:creator>
		<pubDate>Fri, 04 May 2007 14:53:45 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32585</guid>
		<description>[...] week or so ago we had the shocking revelation that education software doesn&#039;t help. Now we learn that giving students laptops doesn&#039;t help, [...] </description>
		<content:encoded><![CDATA[<p>[...] week or so ago we had the shocking revelation that education software doesn&#8217;t help. Now we learn that giving students laptops doesn&#8217;t help, [...]</p>
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		<title>By: In defense of technology at Joanne Jacobs</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32584</link>
		<dc:creator>In defense of technology at Joanne Jacobs</dc:creator>
		<pubDate>Sun, 29 Apr 2007 16:35:41 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32584</guid>
		<description>[...] used, writes Gregg Downey of eSchool News. A federal study that found students who used software didn&#8217;t learn more than a control group is &#8220;half-baked,&#8221; Downey argues.  At one point, the study itself [...] </description>
		<content:encoded><![CDATA[<p>[...] used, writes Gregg Downey of eSchool News. A federal study that found students who used software didn&#8217;t learn more than a control group is &#8220;half-baked,&#8221; Downey argues.  At one point, the study itself [...]</p>
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		<title>By: Wayne Martin</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32583</link>
		<dc:creator>Wayne Martin</dc:creator>
		<pubDate>Sun, 08 Apr 2007 18:16:56 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32583</guid>
		<description>&gt; To teach the kids about computers? Come on, 
&gt; the kids probably know more about most 
&gt; computer-related topics then the teachers.

Well .. to some extent thatâ€™s true.. but the problem is that the teachers donâ€™t know nearly enough.  With the integration of the Internet into the fabric of the information/data delivery systems of the â€œreal worldâ€, where are students going to learn about the electronic infrastructure of the emerging â€œnew worldâ€? Certainly parents have a role here, but given the low marks that parents get for parenting, itâ€™s not likely that they are the best source of this information.

It seems to me that information technology needs to be added to the curricula that public schools offer, just like science and math.  The Internet is not that complicated to understand, although it by no means is the best design of how networks work.  It seems a bad idea to wait until the second or third year of undergraduate school to begin to teach people what a â€œrouterâ€ is. 

We donâ€™t teach kids about cars, or architecture, or finance, or government in public schools at the moment.  Maybe itâ€™s time to realize that whatever we are teaching them isnâ€™t very interesting to them and not helping them much once they leave the public school system.

So? Whereâ€™s that leave us in terms of the reason school 
boards purchase education software?

I listen to a Washington, DC radio station over the Internet a lot. Last week there was a news report about problems that nearby Loudoun County was having hiring teachers, stating that they were looking outside the county, and even outside the country for teachers to satisfy their needs:

http://cmsweb1.loudoun.k12.va.us/50972510153138/site/default.asp?50972510153138Nav=%7C&amp;NodeID=1045&amp;50910526142945130Nav=%7C2102%7C&amp;NodeID=2102&amp;50972510152846Nav=%7C2037%7C&amp;NodeID=2037

Certainly being able to purchase software, or instruction packages (on-line, distance learning) would provide districts with options for the incredibly costly task for education delivery.  While there may be effective resistance for another decade or two about computer-based education from teachersâ€™ unions and â€œold-schoolâ€ teaching professionals, itâ€™s clear from the results that CBE (Combuter-based Education) works, is growing in application, and will become more effective over time.  

School Districts have a vested interest in providing uniformity in the education product.  Having variances in test scores which can be attributed to failures in teaching staff is simply not acceptable.  Parents are not uniformly uninformed about quality issue, or innumerate as so many education professionals seem to be.  

Many teachers complain about putting in 55 hours a week (or more), yet never provide time cards, or activity reports for outside audit in order to determine what these teachers are doing with their time.  Having on-line grade books, with access to each studentâ€™s weekly performance by parents, and alerts for notification by email or telephone contact removes a clear burden from teachers to monitor all of her/his students for performance dips.  Certainly teachers will not be relieved totally from this aspect of their job, but having the computer flag those students likely to fail via an email to the teacher and parent will make their lives a lot easier, time wise.  Teachers are always asking for more money, claiming that they are tasked with off-campus work.  To some extent, this is true. But the more the school districts can do to reduce these off-campus burdens will have a payback in terms of the school districtâ€™s not being so easily bludgeoned by work-related claims of unions which previously could not be proven, one way or the other.

As mentioned many times, instructional materials run a certain percentage of the cost-of-education of each student.  Having instructional materials on-line increases access, and reduces cost.  Moreover, print-on-demand technologies allow schools to use both on-line and printed materials at reduced costs from purchasing directing from a text-book vendor.

For rural districts, the lack of teaching personnel clearly reduces the options for students.  Having access to on-line teaching sources, as well as CBE-software increases the options for students which could never be fulfilled by live teachers, who are not willing to live in remote areas.  Over time, itâ€™s quite possible that rural schools could provide a educational experience that is more-or-less equal to any top-flight urban school system.

Of course, one needs to construct a â€œbig pictureâ€ and then create a set of metrics that provide educational and financial impacts, in a before-and-after framework.  This is not impossible to do, but no small school district would ever be able perform this analysis adequately.  This is the sort of project that the US DoE should sign up for, and once completed, provide to all the school districts in the USâ€”at the executable and source level.  Why the US DoE hasnâ€™t seen fit to do something like this is an open question, but itâ€™s clear that education professionals are not â€œsystems peopleâ€, and are not likely to go down such a path on their own.  Perhaps Congress, driven by demands from parents and voters, might one day task them to provide this tool to US schools.

I could go on, but this should be enough to answer the â€œWhyâ€ question posed earlier.</description>
		<content:encoded><![CDATA[<p>&gt; To teach the kids about computers? Come on,<br />
&gt; the kids probably know more about most<br />
&gt; computer-related topics then the teachers.</p>
<p>Well .. to some extent thatâ€™s true.. but the problem is that the teachers donâ€™t know nearly enough.  With the integration of the Internet into the fabric of the information/data delivery systems of the â€œreal worldâ€, where are students going to learn about the electronic infrastructure of the emerging â€œnew worldâ€? Certainly parents have a role here, but given the low marks that parents get for parenting, itâ€™s not likely that they are the best source of this information.</p>
<p>It seems to me that information technology needs to be added to the curricula that public schools offer, just like science and math.  The Internet is not that complicated to understand, although it by no means is the best design of how networks work.  It seems a bad idea to wait until the second or third year of undergraduate school to begin to teach people what a â€œrouterâ€ is. </p>
<p>We donâ€™t teach kids about cars, or architecture, or finance, or government in public schools at the moment.  Maybe itâ€™s time to realize that whatever we are teaching them isnâ€™t very interesting to them and not helping them much once they leave the public school system.</p>
<p>So? Whereâ€™s that leave us in terms of the reason school<br />
boards purchase education software?</p>
<p>I listen to a Washington, DC radio station over the Internet a lot. Last week there was a news report about problems that nearby Loudoun County was having hiring teachers, stating that they were looking outside the county, and even outside the country for teachers to satisfy their needs:</p>
<p><a href="http://cmsweb1.loudoun.k12.va.us/50972510153138/site/default.asp?50972510153138Nav=%7C&#038;NodeID=1045&#038;50910526142945130Nav=%7C2102%7C&#038;NodeID=2102&#038;50972510152846Nav=%7C2037%7C&#038;NodeID=2037" rel="nofollow">http://cmsweb1.loudoun.k12.va.us/50972510153138/site/default.asp?50972510153138Nav=%7C&#038;NodeID=1045&#038;50910526142945130Nav=%7C2102%7C&#038;NodeID=2102&#038;50972510152846Nav=%7C2037%7C&#038;NodeID=2037</a></p>
<p>Certainly being able to purchase software, or instruction packages (on-line, distance learning) would provide districts with options for the incredibly costly task for education delivery.  While there may be effective resistance for another decade or two about computer-based education from teachersâ€™ unions and â€œold-schoolâ€ teaching professionals, itâ€™s clear from the results that CBE (Combuter-based Education) works, is growing in application, and will become more effective over time.  </p>
<p>School Districts have a vested interest in providing uniformity in the education product.  Having variances in test scores which can be attributed to failures in teaching staff is simply not acceptable.  Parents are not uniformly uninformed about quality issue, or innumerate as so many education professionals seem to be.  </p>
<p>Many teachers complain about putting in 55 hours a week (or more), yet never provide time cards, or activity reports for outside audit in order to determine what these teachers are doing with their time.  Having on-line grade books, with access to each studentâ€™s weekly performance by parents, and alerts for notification by email or telephone contact removes a clear burden from teachers to monitor all of her/his students for performance dips.  Certainly teachers will not be relieved totally from this aspect of their job, but having the computer flag those students likely to fail via an email to the teacher and parent will make their lives a lot easier, time wise.  Teachers are always asking for more money, claiming that they are tasked with off-campus work.  To some extent, this is true. But the more the school districts can do to reduce these off-campus burdens will have a payback in terms of the school districtâ€™s not being so easily bludgeoned by work-related claims of unions which previously could not be proven, one way or the other.</p>
<p>As mentioned many times, instructional materials run a certain percentage of the cost-of-education of each student.  Having instructional materials on-line increases access, and reduces cost.  Moreover, print-on-demand technologies allow schools to use both on-line and printed materials at reduced costs from purchasing directing from a text-book vendor.</p>
<p>For rural districts, the lack of teaching personnel clearly reduces the options for students.  Having access to on-line teaching sources, as well as CBE-software increases the options for students which could never be fulfilled by live teachers, who are not willing to live in remote areas.  Over time, itâ€™s quite possible that rural schools could provide a educational experience that is more-or-less equal to any top-flight urban school system.</p>
<p>Of course, one needs to construct a â€œbig pictureâ€ and then create a set of metrics that provide educational and financial impacts, in a before-and-after framework.  This is not impossible to do, but no small school district would ever be able perform this analysis adequately.  This is the sort of project that the US DoE should sign up for, and once completed, provide to all the school districts in the USâ€”at the executable and source level.  Why the US DoE hasnâ€™t seen fit to do something like this is an open question, but itâ€™s clear that education professionals are not â€œsystems peopleâ€, and are not likely to go down such a path on their own.  Perhaps Congress, driven by demands from parents and voters, might one day task them to provide this tool to US schools.</p>
<p>I could go on, but this should be enough to answer the â€œWhyâ€ question posed earlier.</p>
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		<title>By: allen</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32582</link>
		<dc:creator>allen</dc:creator>
		<pubDate>Sun, 08 Apr 2007 13:31:46 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32582</guid>
		<description>Not a trick question. You provided the rationale for the purchase of software in business by calling it, properly, productivity software. Purchase of the software meant more work could be done with fewer people,  i.e. productivity goes up, profits go up, cost of the product goes down, consumer price goes down and a &quot;Wayne Martin&quot; dividend is declared for being the smart guy who brought all that productivity to the organization resulting in the CEO getting a &quot;Fortune&quot; cover.

Now, what&#039;s the analogous, and similarly compelling, reason for a school board to buy education software? Productivity? Defined how? Improved quality? Again, define &quot;how&quot; with the addition of &quot;measured how&quot;? 

To teach the kids about computers? Come on, the kids probably know more about most computer-related topics then the teachers. 

More then likely they&#039;ve downloaded plenty of music, located via search engines using p2p, distributed-index, torrent-based software and transferred it via USB to their DMP (digital music player for the acronymically challenged). They&#039;ve got a MyFace account and with their bar mitzvah money they bought a camcorder which they hook up via firewire to their laptop to FTP, or stream, videos to their MyFace account. And, they know what all of the foregoing means, in detail.

So? Where&#039;s that leave us in terms of the reason school boards purchase education software? 

About nowhere I&#039;d say but I could be wrong. Just give me a decent reason to think so.</description>
		<content:encoded><![CDATA[<p>Not a trick question. You provided the rationale for the purchase of software in business by calling it, properly, productivity software. Purchase of the software meant more work could be done with fewer people,  i.e. productivity goes up, profits go up, cost of the product goes down, consumer price goes down and a &#8220;Wayne Martin&#8221; dividend is declared for being the smart guy who brought all that productivity to the organization resulting in the CEO getting a &#8220;Fortune&#8221; cover.</p>
<p>Now, what&#8217;s the analogous, and similarly compelling, reason for a school board to buy education software? Productivity? Defined how? Improved quality? Again, define &#8220;how&#8221; with the addition of &#8220;measured how&#8221;? </p>
<p>To teach the kids about computers? Come on, the kids probably know more about most computer-related topics then the teachers. </p>
<p>More then likely they&#8217;ve downloaded plenty of music, located via search engines using p2p, distributed-index, torrent-based software and transferred it via USB to their DMP (digital music player for the acronymically challenged). They&#8217;ve got a MyFace account and with their bar mitzvah money they bought a camcorder which they hook up via firewire to their laptop to FTP, or stream, videos to their MyFace account. And, they know what all of the foregoing means, in detail.</p>
<p>So? Where&#8217;s that leave us in terms of the reason school boards purchase education software? </p>
<p>About nowhere I&#8217;d say but I could be wrong. Just give me a decent reason to think so.</p>
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		<title>By: wayne martin</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32581</link>
		<dc:creator>wayne martin</dc:creator>
		<pubDate>Sun, 08 Apr 2007 00:21:26 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32581</guid>
		<description>&gt; Just why do school districts purchase education software?

Seems like one of those â€œtrickâ€ questions, to me.

So, why do school districts purchase education software, anyway?</description>
		<content:encoded><![CDATA[<p>&gt; Just why do school districts purchase education software?</p>
<p>Seems like one of those â€œtrickâ€ questions, to me.</p>
<p>So, why do school districts purchase education software, anyway?</p>
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		<title>By: allen</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32580</link>
		<dc:creator>allen</dc:creator>
		<pubDate>Sat, 07 Apr 2007 23:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32580</guid>
		<description>Anyone care to hazard a guess as to the common rationale behind the purchase of educational software by a school district?

Is it because the software will increase the number of kids marching out of the school just stuffed to bursting with critical thinking skills?

Will the software increase teacher efficacy enough to preclude the hiring of additional staff? The laying-off of superfluous teachers? A rapid rise in AYP?

Just why &lt;i&gt;do&lt;/i&gt; school districts purchase education software?</description>
		<content:encoded><![CDATA[<p>Anyone care to hazard a guess as to the common rationale behind the purchase of educational software by a school district?</p>
<p>Is it because the software will increase the number of kids marching out of the school just stuffed to bursting with critical thinking skills?</p>
<p>Will the software increase teacher efficacy enough to preclude the hiring of additional staff? The laying-off of superfluous teachers? A rapid rise in AYP?</p>
<p>Just why <i>do</i> school districts purchase education software?</p>
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		<title>By: Joanne</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32579</link>
		<dc:creator>Joanne</dc:creator>
		<pubDate>Sat, 07 Apr 2007 19:06:18 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32579</guid>
		<description>In response to GradSchoolMom, my father was in the advertising business. Some famous ad man once said: &quot;Half of all money spent on advertising is wasted. I just wish I knew which half.&quot; 

A lot of money and talent goes into designing ads because it&#039;s so expensive to buy the media time and/or space. Despite that, plenty of ad campaigns flop. If the advertiser doesn&#039;t see results, the ad campaign is changed -- and often the ad company is dumped. 

I do remember early studies showing that introducing technology doesn&#039;t improve workplace productivity. As Wayne writes, that changed over time as technology changed and researchers learned what to measure. I think some uses of technology -- quick-feedback tests, for example -- will prove very effective in supporting teaching. Some teaching programs may pan out too, though I suspect only the kids who are capable of teaching themselves from books will prove able to teach themselves via computer and books.</description>
		<content:encoded><![CDATA[<p>In response to GradSchoolMom, my father was in the advertising business. Some famous ad man once said: &#8220;Half of all money spent on advertising is wasted. I just wish I knew which half.&#8221; </p>
<p>A lot of money and talent goes into designing ads because it&#8217;s so expensive to buy the media time and/or space. Despite that, plenty of ad campaigns flop. If the advertiser doesn&#8217;t see results, the ad campaign is changed &#8212; and often the ad company is dumped. </p>
<p>I do remember early studies showing that introducing technology doesn&#8217;t improve workplace productivity. As Wayne writes, that changed over time as technology changed and researchers learned what to measure. I think some uses of technology &#8212; quick-feedback tests, for example &#8212; will prove very effective in supporting teaching. Some teaching programs may pan out too, though I suspect only the kids who are capable of teaching themselves from books will prove able to teach themselves via computer and books.</p>
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		<title>By: wayne martin</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32578</link>
		<dc:creator>wayne martin</dc:creator>
		<pubDate>Sat, 07 Apr 2007 17:32:33 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32578</guid>
		<description>I developed productivity software in the early days of the Microcomputer industry (spreadsheet and word-processor software for CP/M, DOS 1.0, PC Ver.1.0, etc). At the time, there were many, many â€œzones of resistanceâ€ to PCs in the workplace.  A number of studies were done after five years, or so, that suggested that PCs were of no value because the â€œbottom lineâ€ of the industries studied did not increase in measurable ways, so the introduction of PCs/Software could not be supported as â€œproductiveâ€ for the workplace.  After a bit, a round of rebuttal papers appeared which pointed out that the economists that conducted the first studies were â€œsmokestackâ€ economists, who had the wrong tools (or vision) for measuring the value of PCs.  These studies pointed out that issues like product quality generally were not measured in a pre-PC environment, so any increase in product quality, or customer service,  or information sharing about products would be invisible to a pre-PC point-of-view.

It wasnâ€™t too much later that the World Wide Web (WWW) was created, and by 1993 (a little over 15 years after the introduction of the first microcomputers around 1976) the PC has established its worth in business, and the WEB introduced the 2nd generation of value-added functionality that PCs brought with them.  Industrial control, which is also PC-based, didnâ€™t seem to be studied in the same light that office PCs were, but have had incredible impact on manufacturing environments during this same period of time.

Schools were the hardest of the sectors to introduce PC hardware/software in the early â€˜80s.  Public schools were almost impossible.  Teaching professionals in universities/colleges who were over 50 were almost not open to converting from typewriters to PC-based word-processors. Over time, this group retired, and the younger teachers who were not so blind to the possibilities of change took over and the world is a different place todayâ€”only twenty-five years later.

As to education-based studies about PC software, these need to be read suspiciously I fear. My experience in the business sector was that there were no metrics in place to measure productivity prior to PCs, and it took almost a decade before people began to see how to actually see productivity improvements that were measurable.  Once the â€œlow hanging fruitâ€ of these sorts of studies has been identified, subsequent studies become convoluted in â€œtheoryâ€ or introspection that might not be relevant to the process as a whole.

For instanceâ€”many schools complain about not having books enough for every student. E-books/On-line distribution of materials provides a way for every student (with access to a PC) to have access to the materials required by the course.  How many current education delivery studies include â€œaccess to required materialsâ€ as a variable in their assessment of a given study situation?  And then there matters like â€œread all of the assigned materialâ€.  In a paper-based environment, there would be no way to evaluate this sort of thing, other than by asking each studentâ€”who may, or may not, tell you the truth. In a well-designed on-line system, counters for each page of required material could be established, so that teachers (and researchers) would be able to determine the studentâ€™s engagement with the classroom assignments.

There might be a cottage industry out there for a small group of people to study these studies and help schools understand which ones are good, and which ones and not very well designed and executed.</description>
		<content:encoded><![CDATA[<p>I developed productivity software in the early days of the Microcomputer industry (spreadsheet and word-processor software for CP/M, DOS 1.0, PC Ver.1.0, etc). At the time, there were many, many â€œzones of resistanceâ€ to PCs in the workplace.  A number of studies were done after five years, or so, that suggested that PCs were of no value because the â€œbottom lineâ€ of the industries studied did not increase in measurable ways, so the introduction of PCs/Software could not be supported as â€œproductiveâ€ for the workplace.  After a bit, a round of rebuttal papers appeared which pointed out that the economists that conducted the first studies were â€œsmokestackâ€ economists, who had the wrong tools (or vision) for measuring the value of PCs.  These studies pointed out that issues like product quality generally were not measured in a pre-PC environment, so any increase in product quality, or customer service,  or information sharing about products would be invisible to a pre-PC point-of-view.</p>
<p>It wasnâ€™t too much later that the World Wide Web (WWW) was created, and by 1993 (a little over 15 years after the introduction of the first microcomputers around 1976) the PC has established its worth in business, and the WEB introduced the 2nd generation of value-added functionality that PCs brought with them.  Industrial control, which is also PC-based, didnâ€™t seem to be studied in the same light that office PCs were, but have had incredible impact on manufacturing environments during this same period of time.</p>
<p>Schools were the hardest of the sectors to introduce PC hardware/software in the early â€˜80s.  Public schools were almost impossible.  Teaching professionals in universities/colleges who were over 50 were almost not open to converting from typewriters to PC-based word-processors. Over time, this group retired, and the younger teachers who were not so blind to the possibilities of change took over and the world is a different place todayâ€”only twenty-five years later.</p>
<p>As to education-based studies about PC software, these need to be read suspiciously I fear. My experience in the business sector was that there were no metrics in place to measure productivity prior to PCs, and it took almost a decade before people began to see how to actually see productivity improvements that were measurable.  Once the â€œlow hanging fruitâ€ of these sorts of studies has been identified, subsequent studies become convoluted in â€œtheoryâ€ or introspection that might not be relevant to the process as a whole.</p>
<p>For instanceâ€”many schools complain about not having books enough for every student. E-books/On-line distribution of materials provides a way for every student (with access to a PC) to have access to the materials required by the course.  How many current education delivery studies include â€œaccess to required materialsâ€ as a variable in their assessment of a given study situation?  And then there matters like â€œread all of the assigned materialâ€.  In a paper-based environment, there would be no way to evaluate this sort of thing, other than by asking each studentâ€”who may, or may not, tell you the truth. In a well-designed on-line system, counters for each page of required material could be established, so that teachers (and researchers) would be able to determine the studentâ€™s engagement with the classroom assignments.</p>
<p>There might be a cottage industry out there for a small group of people to study these studies and help schools understand which ones are good, and which ones and not very well designed and executed.</p>
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		<title>By: GradSchoolMom</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32577</link>
		<dc:creator>GradSchoolMom</dc:creator>
		<pubDate>Sat, 07 Apr 2007 16:27:14 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32577</guid>
		<description>Might there be something wrong with how educational research is conducted? Perhaps they are too biased to look for answers that differ from their current practices? I&#039;m currently pursuing a Masters in Instructional Technology and the research has really confused me. My background is in advertising. Educational multimedia research has basically shown that advertising should not work but we all know it has been a powerful influence. I&#039;m about to present at the eLearning Guild Annual Conference on how to choose graphics for eLearning and the research says that adding details that are emotional or more complicated than necessary will actually hurt the learning. That leaves educational eLearning still using charts, graphs and line drawings. I will be using the example of John who in 1975 learned the parts of a cell but can not remember them today. In 1975, he also learned the parts of a Big Mac and today he can still rattle off &quot;Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.&quot; I believe that somehow we are missing the educational power that can be found in multimedia technology and games.</description>
		<content:encoded><![CDATA[<p>Might there be something wrong with how educational research is conducted? Perhaps they are too biased to look for answers that differ from their current practices? I&#8217;m currently pursuing a Masters in Instructional Technology and the research has really confused me. My background is in advertising. Educational multimedia research has basically shown that advertising should not work but we all know it has been a powerful influence. I&#8217;m about to present at the eLearning Guild Annual Conference on how to choose graphics for eLearning and the research says that adding details that are emotional or more complicated than necessary will actually hurt the learning. That leaves educational eLearning still using charts, graphs and line drawings. I will be using the example of John who in 1975 learned the parts of a cell but can not remember them today. In 1975, he also learned the parts of a Big Mac and today he can still rattle off &#8220;Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.&#8221; I believe that somehow we are missing the educational power that can be found in multimedia technology and games.</p>
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		<title>By: allen</title>
		<link>http://www.joannejacobs.com/2007/04/software-meltdown/#comment-32576</link>
		<dc:creator>allen</dc:creator>
		<pubDate>Sat, 07 Apr 2007 10:44:46 +0000</pubDate>
		<guid isPermaLink="false">http://joannejacobs.com/2007/04/06/software-meltdown/#comment-32576</guid>
		<description>I really hate that there&#039;s no &quot;preview&quot; button.</description>
		<content:encoded><![CDATA[<p>I really hate that there&#8217;s no &#8220;preview&#8221; button.</p>
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