On The Bleat, James Lileks writes about what’s changed in the media and what hasn’t. From a 1947 book on radio news writing comes a profile of the “average listener.”
â€œHis formal education stopped somewhere between the end of grammar school and the second year of high school.â€
The average person â€“ or, more accurately, the average radio news consumer â€“ did not finish high school. Interesting.
â€œIn general, he reads slowly, leisurely, and not too widely or deeply.â€
But he reads.
â€œNewspaper reading is an ingrained habit.â€
Wow. To repeat: the average radio news consumer is a high-school drop out whoâ€™s also a habitual newspaper reader.
My grandfather and his brothers were newspaper reporters in the 1920s, ’30s and ’40s. They were high school graduates, which was good enough.