Voters like candidates who are “teacher recommended,” though “endorsed by the teachers’ union” tends to be a turn-off, notes Michael Petrilli on Education Gadfly. In his Maryland suburb, candidates put a red apple sticker on their signs to show a teachers’ union endorsement.
Education reformers could learn a few lessons. If unions can own the phrase “teacher recommended,” why couldn’t reformers own “parent recommended”? The sticker could be a big gold star with these words and a picture of smiling children. It would go to candidates who support parental choice in education and who insist on providing families with lots of data about school results.
Of course, voters might wonder who speaks for parents, who tend to have a variety of views.