Cornell now has an image committee to remind everyone that it’s an Ivy League college.
“Because of when most people go to college, their identity becomes closely associated with the identity of their university,” said Peter Cohl, a committee founder who graduated last spring and is now working on Madison Avenue.
Let the college’s standing drop in publications that rank universities, he said, and “my value as a human being feels like it’s dropping.” (Cornell is now ranked 13th among national universities by U.S. News & World Report.)
The committee has focused on logos and Cornell-branded caps and hoodies. Next up is a move to lower class size to improve Cornell’s national rank.