Your Name Here School

Imitating colleges, public schools are considering selling naming rights to schools.

Welcome to the Plymouth-Canton Elementary School, presented by Comerica.

That could be the reality in the Plymouth-Canton, Mich., school district, where administrators say their budget is so tight they had to approve the selling of naming rights to their new elementary school, existing schools, athletic field and even events.

The Brooklawn school district in New Jersey is auctioning naming rights on eBay, reports the Detroit News. Philadelphia may sell naming rights to some of its new high schools.

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  1. elfcharm says:

    I am tempted to buy the rights to name a high school, and name is the lilliputian academy.

  2. The primary problem with doing this is if the school is *truly* underfunded and cannot live without the money such naming rights bring in, then this type of activity *enshrines* the underfunding and lets the state/county/district off the hook for properly funding the school.

  3. Mike in Texas says:

    I wonder if MicroSoft would be interested in owning the naming rights to my school’s computer lab?

  4. SuperSub says:

    Would a religious organization be able to buy rights to a school’s name?

  5. elfcharm says:

    presumably, supersub, a religious organization could buy the rights if they did not give the school a religious name.
    which kinda excludes any reason a religious organization would buy the naming rights…
    but they could do it anyway =)

  6. I live in the Plymouth Canton school district. And I can tell you this school disctrict is NOT underfunded but overspending. They have just build a third high school. It is a luxury hotel! Teachers salaries are way above the norm too. Michigans economy is in the pits right now Yet, we have a governor who wants to spend nearly $100,000 on sex ed for sixth graders that she says will save Medicaid costs in the general budget! Confused chaos reigns in this state.

    Selling school naming rights won’t solve anyting. Fiscal responsibility would be alot better. But unfortunately, for the “sake of the children” we will throw more money at them and see little results.

    What’s funny is that our current state leadership derided “gredy” corporations in the last election. Funny that they turn to them now.


  7. There’s something about this that feels very wrong to me, but I can’t quite put my finger on it.

    It goes beyond the “enshrining underfunding” (which is what I thought state lotteries “to help pay for education” did). There’s something almost…skeevy…about it to me. Kind of like textbooks with advertisements in them, which I suppose is coming next.

    I’m not really anti capitalism, but I do think there should be some places where one has a respite from advertising (And I’m sorry, but I can’t imagine, say, Tropicana, buying the naming rights to a high school but still choosing to call it “Central High School” or “George Washington High School.”

    If this had happened ten years ago, imagine being a young adult having to tell people you graduated from Enron High.

  8. You are naive. Students are bombarded with corporate advertising all the time. The cafeterias serve branded foods such as Pizza Hut and Subway. The soda companies bid for exclusive rights to put their machines in the buildings. They fund things like the scoreboards, etc. in trade for those machines. Those Weekly Readers? Advertising. The special current events cable shows (thank goodness my school doesn’t subscribe to those, but I’ve been in schools that do…) always sponsored by somebody like McDonalds. Naming rights are only the next logical step.