To compete with charter schools, Arizona schools are offering full-day kindergarten, reports the Christian Science Monitor.
For Arizona’s traditional public schools, the offer of full-day kindergarten represents a preemptive-strike opportunity: Hook parents before they opt for a charter school.
That’s not the overt motive, of course. All-day kindergarten has been on the rise nationwide, driven by a growing focus on the academic benefits of early education. But a plethora of marketing tools send a clear promotional signal: slick videos, websites, movie-trailer ads, a cable-access television show, and even a two-week “kindergarten academy.”
“Parents have [more] choices,” says Harriet Scarborough, Tucson Unified’s senior officer for professional development and academics.
Public schools can learn to compete if they have to.