In Scottsdale, Arizona, the school district receptionist is now “director of first impressions.” Many employees have new titles to make their self-esteem as inflated as their students’. The Arizona Republic reports:
Was the school bus late? Blame the “transporter of learners,” formerly the bus driver.
Got a problem with your school principal? Take it up with the 10-word “executive director for elementary schools and excelling teaching and learning,” formerly known as the assistant superintendent of elementary schools.
Superintendent John Baracy explains: “This is to make a statement about what we value in the district. We value learning.”
Best of the Web responds:
“Learning”? That’s “facilitating the development of critical thinking skills” to you, bub!
When I was in high school, guidance became the “Pupil Personnel Services Center” and the library became the “Instructional Materials Center,” known, redundantly, as “The IMC Center.”