What’s in a name?

University of Missouri’s new sports arena won’t be named after a Wal-Mart heiress, after all. Billionaires Bill and Nancy Laurie donated $25 million to build the arena, one third of the total cost, and were given naming rights. They named it after their daughter, who’d never attended Missouri. That annoyed Mizzou fans.

Then, last week, Paige Laurie’s freshman roommate at the University of Southern California, Elena Martinez, said in an interview on ABC’s 20/20 that Laurie paid her about $20,000 over 3 years to write papers and complete other assignments for her.

The Lauries (mom’s dad was the original Walton) gave up naming rights. The Paige Sports Arena is expected to become the Mizzou Sports Arena.

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