An ad campaign funded by a hip-hop clothing line called Akademiks urges boys: “Read Books, Get Brain.” “Get brain” doesn’t refer to intelligence, explains the New York Daily News.
It’s slang for oral sex.
… High school students across the city immediately picked up on the dual meaning. One provocative ad features a curvy, panty-clad woman, on her knees, holding an open book. She isn’t reading it.
… In some posters, young men wear buttoned-down shirts, bulky sweaters and oversized jeans but the women are clad in hot pants and tight sweaters. In one ad, a boy is reading with a half-dressed girl sitting on his lap.
The ads are running across the country.
Update: Avery, who has mixed feelings about the ads, posts a photo. Suggestive.