Purple is replacing red as the color of correction, according to this Boston Globe story. Red is too associated with wrongness. Green and yellow don’t offer enough contrast. Orange is too close to red. Purple is “friendlier.” So pen makers are boosting production of purple pens and office supply stores are thinking purple.
A mix of red and blue, the color purple embodies red’s sense of authority but also blue’s association with serenity, making it a less negative and more constructive color for correcting student papers, color psychologists said. Purple calls attention to itself without being too aggressive. And because the color is linked to creativity and royalty, it is also more encouraging to students.
“The concept of purple as a replacement for red is a pretty good idea,” said Leatrice Eiseman, director of the Pantone Color Institute in Carlstadt, N.J., and author of five books on color. “You soften the blow of red. Red is a bit over-the-top in its aggression.”
The Globe quotes an immigrant mother who’s taking English classes. Victoria Nedruban stands up for red.
“I hate red,” she said. “But because I hate it, I want to work harder to make sure there isn’t any red on my papers.”
Apparently, she hasn’t assimilated 21st century American values.
Via Cris Simpson and The Corner.