“You’ve also got to give kids something they want to read,” he said. “We use the word ‘fart’ because we know it attracts attention.”
Initially aimed at 4-to 8-year-olds, “Walter” and its plucky art have grabbed a crossover audience from 4 to 90. In the first story, Walter’s family is about to return him to the pound because of his antisocial habit. Walter understands people-speak, and he tries to hold in his gas. Just as he is about to explode, two burglars enter the family home, and he blasts them away with a heroic burst.
A stuffed Walter toy is being produced. It will make sounds but no smells.