Delivering modules of pretentious prose
English universities no longer use the English language, writes Peter Jones in The Spectator. He looks at the bombastic jargon in ads for university instructors. “Teach” is out. “Deliver modules across a wide range of courses within the undergraduate programme” is in.
Newcastle longs for ‘Functional Specialist Directors’ (as opposed to dysfunctional ones?) to play a ‘pivotal’ role in ‘delivering on its vision’ of ‘enhanced customer focused service delivery’ and ‘substantial service delivery enhancement’. Birmingham wants a registrar to ‘build upon the institution’s strengths, while addressing key opportunities in today’s challenging environment’. Surrey wants study skills tutors who will be ‘devising and delivering a range of study skills programmes, and participating in learning and teaching development to support widening participation’. It sounds a juicy prospect.
For contrast, Jones quotes a letter from an 18th century ratcatcher, who is able to make his point — he’ll come to kill the rats after he finishes his thatching jobs — without delivering a vision of customer-focused modules of functional enhancement. (Via Education News.)